The Year of the Rooster starts with the arrive of the Meltin’Pot Brand in China.
We are happy and proud to announce a big opening in Shanghai, the first flagship Meltin’Pot in China.
The store, situated in the prestigious Joy City Shopping Mall, spreads on 150 square meters and features typical elements of our store design, with special attention to Italian Lifestyle details.
The heart of the store is the denim area, with two big denim wall, one for men and one for woman where is possible to find a special selection of denim and some limited editions.
A huge selection of our iconic treatments and washes, all made in Italy, to offer to chinese consumers a real italian denim experience.
Furthermore there is Meltin’Pot by you corner, where is possible to customize jeans or ask for the tayloring services for denim. Expecting to withdraw their custom jeans, our customers can taste a good Italian coffee.
As the opening coincided with the Chinese New Year, we dedicated a special T-shirt to Year of the Rooster, speciale pins and patches that the customers will use to customize the jeans.