#denimaboveall Spring Summer 2017 Denim Campaign

The new spring campaign is focussed on denim and the iconic Meltin’Pot style.

The creative art direction is by Meltin’Pot team and made with the italian talent photograhers Flavio & Frank.



The campaign is featured by the stunning delicate Adele and the Manchester boy Louis.

With this campaign we launch #denimaboveall new hashtag that interprets the heritage and soul of the brand.

The campaign is simple, shooted against a coloured backdrop. Our goal was to have a clean images with strong impact, focussed on denim.



But let’s keep in touch, soon we’ll come back with the second part of the campaign, dedicate to the lifestyle and to the Meltin’Pot Manifesto: WHERE LIFE TAKES YOU!