The new BIGSTORE MELTIN’POT opens its doors Saturday, April 18th: a 500 mq industrial space, totally dedicated to Meltin’Pot jeans.
An industrial building recovery, in an area owned by the Romano Spa and previously used for the manufacturing, it becomes a big shop that welcomes Meltin’Pot collections: new articles along with historical items, special pieces and experimental ones, unique jeans and incredible prototypes taken from the archives of the Meltin’Pot Style Dept.
BIGSTORE MELTIN’POT retains all its industrial features, making it an example of the new approach to international retail: external chimneys, high ceilings, industrial lighting on tracks, polished concrete flooring and resin.
An area of this big and unique space will be devoted entirely to special price jeans: the “Jeans Market” will offer a wide selection of jeans with outlet price ranges. Last but not the least: BIGSTORE will periodically host projects by young artists and events, becoming also a place of cultural promotion.
“An area of Romano Manufacturing comes back to life, bringing the international atmosphere and the contemporary sales approach in our territory” Augusto Romano, General Manager Meltin’Pot