Berlin pop up store

 

To communicate the new Meltin’Pot brand direction we created a smart communication tool around the Pop Up store. Because the store was set up in Berlin, European center of urban creativity, we aimed at a cool creative crowd, that fits our new Meltin’Pot brand energy. People were invited on Facebook & through a set of original flyers, spread in Berlin’s urban hotspots.

With this project we didn’t only introduce Meltin’Pot to a cool, trendsetting Berlin crowd, but we also started building an interesting image-archive of the latest fashionstyles and cool kids wearing our brand the way we like it: In their own way.